Restaurant Merch Playbook

When we see the word “merch” generic swag items like scratchy t-shirts or poorly fitted hats with simple logos are often what come to mind. That said, it’s not hard to create products that will last and that fans will be proud to buy to support you. So, if you’re looking to start making restaurant merch for your brand or to step-up your product game, then we’ve got some practical tips and trends to share.

Our new marketplace platform was developed with one focus in mind: make it easy for food businesses to get brand merch to fans who want to support them. Delivery apps or online gourmet food retailers sometimes permit merch to be sold alongside dishes, meal kits, or packaged food offerings. However, your branded apparel and accessories get lost in the mix and don’t sell as well as they could because they’re simply not what the customer came to that site to buy.  Our answer is to offer a very specific location where your restaurant or food business can highlight its creative designs, history, and stories through the thoughtful brand products you’ve developed. We make it simple to set up a personalized store profile, list merch for free, and show what makes your business unique.