Restaurant Merch Playbook

Welcome to our blog all about restaurant merch and food business brand gear.

Whether you want to start selling restaurant merch online or are exploring creative product development ideas, we're here to help.

Learn how food businesses leverage branded apparel, custom kitchen tools, and exclusive merchandise to engage loyal fans and boost revenue. Get step-by-step guides on creating irresistible merch collections, and read in-depth analysis of market trends.

Knife Shift is working to empower our vendors and future partners with actionable tips to better reach their fans through thoughtful products and designs foodies actually want to buy.

How to Design and Sell Your Own Restaurant Merch Online

Restaurant Merch Playbook

How to Design and Sell Your Own Restaurant Merch Online

on Mar 21 2025
When we see the word “merch” generic swag items like scratchy t-shirts or poorly fitted hats with simple logos are often what come to mind. That said, it’s not hard to create products that will last and that fans will be proud to buy to support you. So, if you’re looking to start making restaurant merch for your brand or to step-up your product game, then we’ve got some practical tips and trends to share.
Knife Shift Merch Market: Your New Hub for Restaurant Merch

Restaurant Merch Playbook

Knife Shift Merch Market: Your New Hub for Restaurant Merch

on Mar 12 2025
Our new marketplace platform was developed with one focus in mind: make it easy for food businesses to get brand merch to fans who want to support them. Delivery apps or online gourmet food retailers sometimes permit merch to be sold alongside dishes, meal kits, or packaged food offerings. However, your branded apparel and accessories get lost in the mix and don’t sell as well as they could because they’re simply not what the customer came to that site to buy.  Our answer is to offer a very specific location where your restaurant or food business can highlight its creative designs, history, and stories through the thoughtful brand products you’ve developed. We make it simple to set up a personalized store profile, list merch for free, and show what makes your business unique. 

Sell Merch With Knife Shift

Create a shop for your food business for free, today. We'll help you with every step.