WE'RE ALL ABOUT
Merch for Fans of Food
The Knife Shift provides a marketplace built specifically for culinary brands and food fanatics.
We make it easy for restaurants and food businesses to get their merch in front of a focused audience of foodies searching for brand gear from their favorite spots.
The Inspiration
While living in Boston, our Founder, Matt Watson, fell madly in love with a ramen shop—Yume Wo Katare.
Naturally, when Yume did a limited-run merch campaign of hoodies, Matt was a happy customer. Years later, the sweatshirt remains one of his proudest possessions and a go-to wardrobe rotation.
Matt started the Knife Shift because he wanted to help food businesses share their products with the fans who will proudly show off their merch. That way, diners can feel connected long after the plates are cleared.
Give the People What They Want
Culinary superfans crave the same self-expression that music, sports, and film devotees enjoy. But, merch options aren't as developed in the food world. We built the Knife shift to close that gap.
We're working to promote better merch for diners, new revenue for businesses, and a tighter community built around the brands behind what we love to eat.
Reach Your Culinary Fans
Drop us a message and let's connect to see how we can support your food and beverage business.