
Food is: Propaganda | Unisex Sweatshirt - Fair Share Rationing
$57.00
Unit price perAbout the Artwork:
Herbert Roese (1905-1986) was a prolific American commercial artist and illustrator active during the mid-20th century. While Roese created illustrations for various purposes, his work for the U.S. Office of Price Administration (OPA) during World War II holds particular significance. The OPA played a crucial role in managing wartime shortages through rationing. Posters like "Rationing Means a Fair Share for Us All" aimed to explain and garner public support for this essential wartime measure.
This seemingly straightforward poster utilizes a clever visual approach to convey its message. Divided into two distinct sections, the artwork tells a story. The top half depicts a scene of frustration. A woman appears to be trying to make a purchase without success at a local butcher, with a meager offering behind the counter. While another customer leaves with her purchases, the latter figure has no options to buy from. The bottom half presents a stark contrast. Two women, each holding a ration book and a small package, smile as they leave a well-stocked butcher shop. The text "Rationing Means a Fair Share for Us All" stretches across the top, emphasizing the poster's central message.
Image courtesy of Boston Public Library Digital Commonwealth Collections.
Material: Made from 3-end garment-dyed ring spun fleece. 80% ring-spun cotton, 20% polyester. Medium-heavy (9.5 oz).
Collar: Features a double-needle 1x1 rib collar for added resilience and style.
Construction Quality: Utilizes double-needle stitching on the neck, shoulder, armhole, cuffs, and waistband to enhance durability.
Shrink Resistance: Pre-shrunk during the dye and wash processes to ensure minimal shrinkage after home laundering.
Design: Relaxed fit with a side-seamed body for a comfortable, loose fit.
Enhanced Shoulder Fit: Rolled forward shoulders for a better fit and more comfortable wear.
Neck Durability: Twill taped back neck for enhanced durability.
Eco-Conscious Production: Manufactured using processes aimed at limiting water usage and harmful inks/dyes to reduce environmental impact. Compliant with OEKO-TEX standards.
Social Compliance Production: Manufactured in humane, no-sweat-shop conditions in compliance with Fair Labor Association and Platinum WRAP certification standards.
$57.00
Unit price perLet customers speak for us

With every purchase we give:
3% ONWARDS
Through our ONWARDS Initiative we donate 3% of profits towards non-profit organizations working to support our food systems. Knife Shift focuses on building donation partnerships with groups who protect biodiversity and heritage foodways.