
Food is: Propaganda | Unisex T-Shirt - Fair Share Rationing
$34.99
Unit price perAbout the Artwork:
Herbert Roese (1905-1986) was a prolific American commercial artist and illustrator active during the mid-20th century. While Roese created illustrations for various purposes, his work for the U.S. Office of Price Administration (OPA) during World War II holds particular significance. The OPA played a crucial role in managing wartime shortages through rationing. Posters like "Rationing Means a Fair Share for Us All" aimed to explain and garner public support for this essential wartime measure.
This seemingly straightforward poster utilizes a clever visual approach to convey its message. Divided into two distinct sections, the artwork tells a story. The top half depicts a scene of frustration. A woman appears to be trying to make a purchase without success at a local butcher, with a meager offering behind the counter. While another customer leaves with her purchases, the latter figure has no options to buy from. The bottom half presents a stark contrast. Two women, each holding a ration book and a small package, smile as they leave a well-stocked butcher shop. The text "Rationing Means a Fair Share for Us All" stretches across the top, emphasizing the poster's central message.
Image courtesy of Boston Public Library Digital Commonwealth Collections.
Tailored Fit: Our unisex tees are made with side-seamed construction to enhance both the durability and fit, providing a contoured look suitable for various body types.
Durability: Includes shoulder taping to reinforce the tee's structure, ensuring it maintains its shape and integrity even with frequent use.
Fabric Quality: Made from 100% Airlume combed and ring-spun cotton, which has material impurities removed to yield a smoother and softer fabric.
Comfort: Constructed from lightweight and breathable cotton, weighing 4.2 oz., to ensure comfort without being see-through, appropriate for all seasons.
Consistent Fit: The garment is pre-shrunk to reduce shrinkage after washing, helping maintain a consistent fit over time.
Eco-Conscious Production: Manufactured using processes aimed at limiting water usage and harmful inks/dyes to reduce environmental impact.
Social Compliance Production: Tees are manufactured in humane, no-sweat-shop conditions in compliance with Fair Labor Association and Platinum WRAP certification standards.
$34.99
Unit price perLet customers speak for us

With every purchase we give:
3% ONWARDS
Through our ONWARDS Initiative we donate 3% of profits towards non-profit organizations working to support our food systems. Knife Shift focuses on building donation partnerships with groups who protect biodiversity and heritage foodways.